The Beautiful Game
In 2018 we pushed the boundaries of the football Strategy “Stadium to Street” to its limits. We left the performance part aside and focused on the cultural background of each Country represented through specific photography directions and a graphic application inspired by celebration and ritualistic tribal body paint specific to each folklore.
Year:
2018
Contribution:
Creative Direction
Brand:
adidas Football
Argentina
Deutschland
España
日本
Colombia
Россия
México
Belgium
Finlay Renwick, 06.11.17