Creativity Is The Answer

Through Sport we have the power to change lives. During 2018 we brought together all our athletes, artists and activists to celebrate unity and humanity on and off the fields of play. Working with this talented group of human beings was one of the most humbling and inspiring experiences during my career. The creative tried to capture their real personas through candid expressions and a black and white finish.

“You can overcome anything,

if only you love something

enough”

Lionel Andrés Messi